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sifat
Feb 16, 2022
In Wellness Forum
Most marketers and businesses know what they need to do to launch and maintain successful marketing campaigns. They realize the importance of quality content integrated with an active social media presence and a dedicated outreach process. They understand the role of measuring results and using them to iterate and improve their strategies and tactics. And they acknowledge that keeping their eyes on the digital horizon is a necessity. It's all well and good to be aware of what's required to attain a certain goal but it's a completely different beast to deliver on it. And implementing everything I mentioned - everything you need for a successful digital marketing strategy - is much easier said than done. The various moving parts of an integrated digital strategy - content, social media, email - are not only complex undertakings, they're also extremely time consuming. If you're having trouble visualizing how to possibly manage and track all of this while still keeping your business moving forward, you're not not alone. It's a huge issue for businesses of all sizes. Luckily for you, me and every other marketer, there's a solution that helps streamline marketing strategies. And like we often do around here, we created a fancy infographic to explain what marketing automation can do for your business. July2015Infographic_1 Image Developing, building and managing a digital marketing strategy isn't a job for just one (or even two) marketers. And yet many companies hire a marketer, give them all the work and hope for the best. If this sounds like you (or your small, overwhelmed team) then read on because marketing automation is the answer to your problems. July2015Infographic_2 Image Ever get tired of sending the same email to more than one person? How about manually reproducing the forms and landing pages on your website? There are some repetitive digital marketing tasks that eat a disproportionate amount of your time; these are the tasks that marketing automation tackles. Just think, if you only had to do these things once, you'd save a ton of time and could focus on more heavily weighted areas of your strategy. July2015Infographic_3 Image To help you understand how marketing automation Photo Editing Services works, we'll show you not only how it saves you time, but how it simplifies and optimizes your whole digital marketing strategy. When you implement marketing automation, you really have to assess what it is you want your customers to do. For example, Jurassic World's marketing campaigns had one goal: get fans to buy movie tickets. Marketing automation leads your customers down the sales funnel, which begins with them interacting with your content or social media posts and downloading a marketing resource. July2015Infographic_4 One of the strengths of marketing automation is its ability to capture and save the lead information of potential new customers. Once you define and setup your landing pages, you can easily duplicate them across all relevant pages of your site. In order to download a resource from your website, potential customers must fill out a form that gives you their name and email address, which is then automatically stored in your CRM by the automated system you've implemented. It's almost like magic! July2015Infographic_5 Image In step 3 of the marketing automation process, email takes its turn in the spotlight. After a potential customer downloads a resource, they immediately receive a thank you email along with links to other relevant resources. Each time this customer expresses interest in another resource, you ask them for a little more information about themselves. The goal is to slowly build a profile which then makes it easier for you to determine exactly what problem this particular potential customer is trying to solve. Oh and in case you forgot, all of this is automated. You only have to set it up once, then it runs on its own!
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sifat
Feb 16, 2022
In Wellness Forum
Marketing automation is all the rage these days, and for good reason: it frees up humans to do things humans are good at, and automates repetitive and mundane tasks. With marketing automation technology improving by the day, it's easy to see why it's become so prevalent. A word to the wise, though: just because you engage with and implement marketing automation processes doesn't guarantee you marketing automation success. It's like anything else in life, you need to put in time and effort to hone your skills in order to generate the best results. To help you avoid turning what should be a time-saving process into an inefficient and confusing mess, we put together an infographic outlining the 5 Steps to Marketing Automation Success: 5 Steps to Marketing Automation Success Successful marketing automation boils down to one simple concept: knowing exactly what your customers need and the reasons why they need it. In order to understand the what and the why of your customers' needs, however, you have to truly understand your customers. This is why even though marketing automation is a an automated process, it only works as well as you set it up. And to properly set things up, you need to understand what causes your customers pain so you can help ease it. 5 Steps to Marketing Automation Success Once you know exactly how to meet the needs of your customers, the automation process begins. The first step is to set reasonable goals by delving into your site's traffic numbers. If you know you need 500 incoming site visits to generate 5 new leads, make that your goal and drive headlong toward it. 5 Steps to Marketing Automation Success Upon first blush, marketing automation might seem drastically different than the digital marketing strategies of the last few years, but that's not the case. Marketing automation uses the same tried and true tactics – content, social media and email – it just organizes them better. Think of it like the wrap jobs you see on Christmas presents; you can use the exact same same wrapping paper to wrap a present, but if one is wrapped with more care and expertise, it absolutely glows below the tree (while the poorly wrapped present lays crumpled to the side). The content that functions best within an automation strategy focuses on answering customers' question while offering your products and/or services as potential solutions. 5 Steps to Marketing Automation Success The worst thing about most lead generation Philippines Photo Editor processes is internal communication within a business or company. Small businesses often have so much work piled onto not enough people that leads fall by the wayside. And within larger companies, a misalignment between sales and marketing is often the culprit of too many leads left unconverted. Neither of these situations is a case of not enough leads being generated, it's about leads being mishandled. If you can treat your leads properly – something marketing automation demands – you may not need to generate more. 5 Steps to Marketing Automation Success Another issue with many marketing strategies is they are so disconnected it's nearly impossible to tell whether they are working. With the amount of access we have to data and information in today's word, not knowing is never acceptable. If you establish a closed-loop reporting process that tracks your leads as they travel along your funnel, you'll always know. 5 Steps to Marketing Automation Success Yeah, yeah, testing is another thing we talk about all the time. But the reason we harp on some of these things so much is because they make that much of a difference to your success! Landing pages, blog posts, emails and social posts all need to be tested and tweaked until they are delivering optimal results. There's no reason to settle for less when a little bit of effort can help you maximize the dollars you spend on digital marketing!
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